在人工智能大热的年代，各类相关产品更是让人眼花缭乱。智能家居、无人机、语音图像识别，无人驾驶……层出不穷的人工智能产品究竟只是打造概念，还是生活必备？如何选择适合自己又真正实用的产品？法国里昂商学院特别邀请卡斯商学院市场学Caroline Weirtz教授为我们一探究竟。

In an age permeated with AI, intelligent products are dazzling in arrays: smart home, UAV, voice and image recognition…… are they just a concept or a necessity? How can we choose something that both suits me and is really useful? Follow emlyon business school AIM Research Center and Caroline Weirtz, Professor of Marketing at Cass Business School, to know more.

Professor Caroline Weirtz will give an overview of the different theoretical approaches that have been taken and could be taken to study AI from a consumer research perspective.

Speaker: Professor Caroline Weirtz
Professor of Marketing
Associate Dean for Entrepreneurship at Cass Business School

Topic: EXAMINING CONSUMER RESPONSES TO AI ENABLED PRODUCTS

Date: Wednesday, May 20, 2020 - 12:00 - 1:00 pm

Language: English

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About AIM Research Center

The AIM Research Center on Artificial Intelligence in Value Creation aims to investigate how AI and related emerging technologies affect value creation in human interactions and consumer behavior, and the new way companies create and capture value doing business and shaping business ecosystems.

WHAT WE DO

The Research Center on Artificial Intelligence in Value Creation aims to develop research and open space of debate on how Artificial Intelligence creates new value layers affecting user behavior, information sharing, experiential engagement, marketing practices and brand equity. Goal of the Research Center is also to explore how artificial intelligence enabled networked platforms— as Uber, Airbnb, and eBay but also in the industrial marketing —are changing the way companies do business, develop new business models and shape new business ecosystems.

About Caroline WIERTZ

Caroline WIERTZ is a Professor of Marketing and Associate Dean for Entrepreneurship at Cass Business School.

Caroline’s main research interests lie in the areas of consumer research and new media marketing. She has published in leading academic journals, such as the Journal of Consumer Research, Marketing Science, the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing and the Journal of Interactive Marketing, among others. Her articles have been nominated for and won a number of best paper awards.

Caroline is a member of the Editorial Review Board of the International Journal for Research in Marketing, the Journal of Interactive Marketing and the Journal of Business Research and regularly reviews for other journals. Caroline teaches Critical Thinking on the BSc in Business Management and Marketing on the MSc in Marketing Strategy & Innovation and the Executive MBA.