校友故事第二季：CSR | Virginie HILS解锁法国最美“乡村振兴”新模式？ - Virginie HILS - 校友

校友故事第二季：CSR | Virginie HILS解锁法国最美“乡村振兴”新模式？

Virginie HILS

2016级EMBA项目的毕业生

Virginie HILS是里昂商学院2016级EMBA项目的毕业生。现在，她是Comptoir de Campagne的创始人，这是一家法国综合服务连锁店，旨在振兴农村地区、支持当地经济并维持社会纽带。

校友故事系列将带您结识来自世界各地的里昂商学院毕业生。同时这些视频也是里昂商学院在读学生在视频制作课程上的作品，所有作品全部由一部手机完成！
These are graduate courses in video-portraits, taking you to meet committed graduates all over the world and entirely filmed with their Smartphone!
今年校友故事将围绕企业社会责任和如何发展可持续经济展开，这不仅与学校的目标一致，也将激励我们重新思考其对地球的影响，并使得女性与男性一起纳入经济发展的所有可能性。
This year's theme is aligned with the school's objectives: CSR, or how to develop a sustainable and caring economy, which rethinks its impact on the planet and includes women and men in all their diversity.

校友故事第二季第二集 | Alumni Stories S2 Ep2 Virginie HILS

Virginie HILS is a 2016 graduate of EMBA of emlyon business School. Now, she is the founder of Comptoir de Campagne, a French chain of multiservice shops that revitalizes rural areas, supports local economies and maintains the social bond.

在法国，每两个村庄中就有一个没有商店，基于此，在与BarCamp讨论后，我成立了Camptoir de Campagne。我想对农村人民的现实生活产生真正的、直接的、可见的影响，想通过我们的努力振兴农村地区，支持当地经济并维护社会关系。

In France, one out of two villages no longer has any stores. It is based on this finding, discussed at a BarCamp, that Comptoir de Campagne was founded. I was at a point in my life when I wanted to have a real, direct and visible impact on people's lives. Is it possible to bring the countryside back to life, support the local economy and maintain social ties?

我们设计了多服务商店，提供当地生产的产品和小吃，以及当地服务，如银行、邮局、干洗店、咨询……整个法国，包括居民、选举代表和服务提供商对此都有相当大的需求。我们正在与他们一起前进，形成创新的伙伴关系。

We have designed multi-service stores offering locally-produced products and snacks, plus local services, such as banking, post office, dry cleaning, consultations… The demand is considerable, all over France, from residents, elected representatives, and service providers. We are moving ahead with them, shaping innovative partnerships.

在第一批商店开张的基础上，我们正努力巩固模式，优化供应链，发展经营渠道，并与其他创业人士一起发展特许经营模式。为此我们已经筹集了四百万欧元。

Based on our first openings, we are now working to consolidate the model, optimize the supply-chain, grow the network, and develop the franchise with people in search of rewarding work. We raised 4 millions for this purpose.

可以说这项社会企业实践和高度民主化的治理已经彻底并永久地改变了我。我的团队和我的家人已经全力以赴，说实话我没有时间享受现在的乡村生活，但我很高兴能够开展这个并具可持续和包容性的经济项目。

This social enterprise experiment and our highly democratic governance have completely and permanently transformed me. It's rather full-on, both for the team and my family, and I don't really get the time to enjoy the countryside that I'm driving through, but l am just so happy to be carrying out a sustainable and inclusive economic project.