In an age permeated with AI, intelligent products are dazzling in arrays: smart home, UAV, voice and image recognition…… are they just a concept or a necessity? How can we choose something that both suits me and is really useful? Follow emlyon business school AIM Research Center and Caroline Weirtz, Professor of Marketing at Cass Business School, to know more.
Professor Caroline Weirtz will give an overview of the different theoretical approaches that have been taken and could be taken to study AI from a consumer research perspective.
Speaker: Professor Caroline Weirtz
Professor of Marketing
Associate Dean for Entrepreneurship at Cass Business School
Topic: EXAMINING CONSUMER RESPONSES TO AI ENABLED PRODUCTS
Date: Wednesday, May 20, 2020 - 12:00 - 1:00 pm
About AIM Research Center
The AIM Research Center on Artificial Intelligence in Value Creation aims to investigate how AI and related emerging technologies affect value creation in human interactions and consumer behavior, and the new way companies create and capture value doing business and shaping business ecosystems.
WHAT WE DO
The Research Center on Artificial Intelligence in Value Creation aims to develop research and open space of debate on how Artificial Intelligence creates new value layers affecting user behavior, information sharing, experiential engagement, marketing practices and brand equity. Goal of the Research Center is also to explore how artificial intelligence enabled networked platforms— as Uber, Airbnb, and eBay but also in the industrial marketing —are changing the way companies do business, develop new business models and shape new business ecosystems.