公司名称 : 雅诗兰黛/THE ESTÉE LAUDER COMPANIES
工作类型 : 全职
所属部门 : 市场部
行业类型 : 化妆品
工作城市 : 上海
发布时间 : 2019-02-14
Position: Senior Consumer Engagement Manager
Reporting to: Associate Consumer Engagement Director
Lead brand key franchise end to end consumer engagement marketing campaign across traditional marketing, digital & social marketing so to create a consumer centric and consistent brand experience.
KEY ROLES & RESPONSIBILITIES
- Leads commercial strategy development based on insight and in line with Regional direction.
- Leads and orchestrates Brand key products’ consumer engagement campaign incl. digital marketing, social media, and paid media activities to create inspirational and prestige brand experience to drive brand equity and consumer affinity.
- Builds and manages the Brand’s influencer network, presence through key social platforms, and on trend digital & social platforms to recruit new consumer.
- Ensures all consumer facing programs/offers are consistent with the omni-channel expectations of our consumers via. Cooperate with multi-function across PR, training, trade marketing, CRM
- Decision Making – Indicate type of decisions typically made and the overall impact of those decisions.
- Problem Solving – Indicate the nature of problems regularly encountered and the complexity of the solutions.
- Independence of Action and Accountability – Indicate the general degree of independence which may range from closely monitored to setting direction.
- Budget Responsibility – Indicate degree of financial accountability. Include actual amount of operating budget and/or cost savings. Include net sales plan responsibility, if applicable.
- Leadership – Indicate management responsibility including planning for the department’s future needs, operations, hiring, performance management, salary decisions, talent planning, etc. (i.e., one team, multiple teams, etc.).
REQUIREMENTS & QUALIFICATIONS
1. Minimum Education Level: Bachelor
2. Minimum Years of Experience: 5 years
3. % Travel Time: 15%
4. Required Language Proficiency: Mandarin
5. Licenses or Certifications: English/Computers
6. Additional Job Specifications:
- Professional image and the strong desire to contribute to the company's success
- Ability to work efficiently and effectively, while maintaining attention to detail
- Thrives in fast-paced, constantly changing environment and challenges
- Exceptional interpersonal and communication skills
- Ability to handle multiple tasks simultaneously
- Ability to work as part of the team, as well as independently
- Ability to meet deadlines and work within time constraints
- Ability to interact positively and productively with vendors, suppliers and other employees
- Cosmetics industry related experience preferred
- Solid working knowledge of Microsoft Office applications
If you are interested please send your CV by February 28, 2019 to Alumni@em-lyon.com.cn