公司名称 : INTIMINA

工作类型 : 兼职

所属部门 : Consulting

行业类型 : Healthcare

工作城市 : 上海

发布时间 : 2017-12-20

Company Description

Intimina is a Swedish brand that offers the first and only range of products dedicated exclusively to

all aspects of women’s intimate health. The company's mission is to provide a comprehensive collection of products and information for women at every stage of life, from the first menstruation to beyond menopause. To ensure that every product created at Intimina is medically informed its team benefits from the research and oversight of a Medical Advisory Board. Since its launch in 2009, the Intimina brand has rapidly expanded, fulfilling the brand's aim to make intimate care products accessible to women around the world.

Job Description

Intimina is seeking a PR Officer to join its team in Shanghai. You will not be restrained by conventions. You will have big ideas and execution experience to back them up. You will be unafraid to take on the conflicting roles of “dreamer”, “thinker” and “doer” in order to create interest and buzz around the brand. As a fast-growing and entrepreneurial company, Intimina is looking for nontraditional, action-oriented individuals who are looking to make an impact on the world through the work that they do. In short, the Intimina team is looking for someone who’s not afraid to challenge existing standards, who wants to take ownership of the work they do, and someone who is unafraid to innovate/redefine the most traditional of roles. The company wants someone who's driven to make great work and who’ll take the risks to get there. This position will work closely with and report to the Global PR & Campaign Manager.

Responsibilities

  • Develop and execute a 12 monthly PR plan that encompasses regular brand profiling, product placements, campaign and launch announcements, proactive topic pitching, celebrity seeding, sponsorship
  • Responsible for the ideation, writing and pitching of brand related PR content focusing on US media and bloggers, includes press kits, press releases, media alerts etc.
  • Building and maintaining strong relationships with media contacts across all categories, including business, news, beauty, lifestyle, technology, innovation, focusing on the US and other English-speaking markets
  • Constantly be in touch with media (on a daily basis), contacting, pitching, answering requests in timely manner
  • Stay up-to-date on latest trends and hot topics to create newsworthy angles, keeping the Intimina brand and its products relevant well past typical “launch” PR periods
  • Working with the Global Marketing team and regional/ local teams and agencies to develop newsworthy stories about current and upcoming marketing projects, campaigns, product launches and events
  • Assist in the execution and coordination of paid media campaigns across print and online channels
  • Database management, coverage tracking and reporting

Requirements

  • Minimum 2+ years of experience in a PR role, either in-house or agency side
  • Strong skills and experience in proactive pitching to media and answering call outs
  • Understanding of PR language and ability to write clear, engaging, original press releases, pitches and media alerts with 100% attention to detail
  • Existing relationships with top tier US Media across business, news, tech, health, beauty, lifestyle categories
  • Understanding of SEO, Google Analytics, Affiliate Programs extremely advantageous
  • Able to demonstrate examples/ show portfolio of original or breakthrough PR stories that were successfully published
  • Understanding and ability to break from the typical PR norm and make a brand stand out
  • Excellent verbal, written, visual/presentation and interpersonal communication skills
  • Upbeat and enthusiastic, proactive attitude to get the job done and achieve timely results
  • Experience of working with beauty or luxury brand preferred but not essential
  • Native English speaking candidates only

Please respond with your resume and availability to celia.ruan@lelo.com

附件:

文件 jd-pr_officer.docx